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Cisco and Alibaba Collaborate in opposition to Counterfeiting

Co-authored by Huan Yang

Clients in China and world wide are more and more in search of easier, and cost-effective methods to purchase know-how. Together with the speedy improvement of the web, buying on-line has turn into a normal observe important to fashionable life. Nevertheless, not with out danger. Consumers want to pay attention to the potential of receiving inferior and counterfeit merchandise.

To sort out the counterfeiting concern, the Alibaba group arrange the Alibaba Anti Counterfeiting Alliance  (AACA) in 2017 which mixes Alibaba’s capabilities with the information, enforcement experience and sources of name house owners.

Real and counterfeit Cisco switches & transceivers exhibited to guests

To guard on-line marketplaces in China, Cisco joined AACA in 2021 partnering with Alibaba’s Platform Governance group to boost consciousness on the hazards of counterfeiting and maintain counterfeiters accountable for his or her unlawful practices.

Cisco’s World Model Safety crew contains an incredible squad of investigators and engineers who actively monitor {the marketplace} to determine sellers of counterfeit merchandise and take steps to curb this downside.

Because the guardian of Alibaba’s ecosystem, Platform Governance is liable for administering and, as essential, enhancing the foundations and insurance policies governing enterprise practices on on-line marketplaces; assessing the reliability and integrity of retailers; defending mental property rights; and setting requirements for the standard and security of merchandise bought on their marketplaces.

With product authenticity on the core of its mission, the Platform Governance crew is dedicated to constructing a wholesome mental property surroundings within the period of the digital economic system, by cooperating with rights holders reminiscent of Cisco. Utilizing model information and business insights offered by rights holders, Alibaba proactively displays its e-commerce platforms to handle the dangers of infringing listings. It additionally cooperates with governmental our bodies and commerce associations, leveraging cutting-edge know-how to help in offline investigations.

“Alibaba is happy with the cooperation outcomes achieved along with Cisco since becoming a member of the Alibaba Anti-Counterfeiting Alliance in 2021. Because of Cisco’s glorious Model Safety crew and Alibaba’s Expertise, collectively we’ve got significantly enhanced platform monitoring, and delivered necessary prison offline raids. Cisco and Alibaba even took progressive steps to coach shoppers in regards to the significance of shopping for real merchandise via the AACA Pop Up Museum and Dada Star Quiz.” 

Mick Ryan, Director, Model Cooperation, Alibaba Platform Governance


Showroom of the Pop-Up Museum in Hangzhou

To extend consciousness about the advantages of real merchandise and let shoppers be part of manufacturers within the struggle in opposition to counterfeits, the AACA Popup Museum was organized in Hangzhou from 11 to 13 March 2022. Cisco showcased real and counterfeit switches and transceivers, launched clients to the significance of buying from Cisco Licensed Channels and launched Model Safety complimentary product authentication instruments:


Establish Counterfeit:

Have questions?

Head over to our Model Safety web site to study extra in regards to the risks of unauthorized counterfeit merchandise, in addition to what you are able to do and what you possibly can count on from Cisco and our companions.




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