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Model Focus – Bicycle Line


Established in Italy, in 1987, by Gastone Coghetto, Bicycle Line produce fashionable clothes with a concentrate on performance. After a few years of expertise within the biking sector, Gastone Coghetto based Bicycle Line s.r.l., a dynamic and impressive firm within the heartlands of European biking. With this in thoughts, an necessary brand is conceived, a lion, emblem of the keenness and power that its creators wished to impart to their each motion. Fluorescent colours are used to underline that it was a steady and balanced venture however projected to the longer term, open to the world and prepared for any sort of problem. The phrase “sportswear” was added to the corporate identify

THE ORIGINS

1987 is the 12 months wherein Bicycle Line was established to supply biking attire to the world, constructing a wealthy historical past throughout the sector upon the fervour and expertise of its founder, Gastone Coghetto, who, in just some years, grew the corporate to turn into the important thing market participant it’s at this time. Through the years, his youngsters have continued his work, specifically working to interrupt into international markets in addition to to modernize the corporate’s manufacturing processes.

INNOVATION

The seek for new materials and applied sciences, being open to seeing biking and different out of doors actions in new methods, and the continual growth of latest clothes to fulfill the wants of the market by way of their match, particulars and look, are the important thing strengths which have put the corporate the place it’s at this time.

STYLE

The vertical integration adopted throughout the firm facilitates the event of tasks, ranging from the R&D division earlier than passing via the chopping, printing and prototyping departments. In so doing, every BL product embodies and conveys the corporate’s core values, particularly high quality, consideration to element and Italian fashion.

In selecting BL, it means you firmly imagine within the Italian textile business and its excellence by way of creativity and innovation. To implement our tasks, and to make sure they’re underpinned by the very best ranges of expertise and innovation, we encompass ourselves with companions who’re nationwide leaders of their respective sectors.

Through the years the brand has been stylized and revised to observe market developments and make the picture extra appropriate for a global viewers

2017 was the turning level by way of branding. The corporate’s thirtieth anniversary marks the maturity of a stable, fashionable and dependable worldwide model: BL. A circle encloses the initials, symbolizes the start and the top, and concludes a strategy of evolution, progress and consolidation within the sportswear market.

See our full Bicycle Line vary right here.

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